Automotive Industry Digest

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A car of no compromise: the all-new Kona Electric

“Hyundai Motor is already leading in future mobility solutions,” says Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe. “By launching our All-New Kona Electric, we are pushing our ambitious eco car strategy forward. It’s a car of no compromise – combining an SUV body type with electric-mobility. It represents Hyundai’s progressive character. With Hyundai Motor, the future is now!”

Established SUV brand with a progressive mind set

The All-New Kona Electric is the latest addition to the successful family reinforcing the company’s leadership in the eco-car segment. It merges the strengths of SUV with the power of electric powertrains. Hyundai is the first automotive brand in Europe to make a fully-electric subcompact SUV available to everyone. By already offering the broadest range of powertrains, Hyundai is at the forefront of eco-mobility. The company marketed the first mass-produced fuel-cell vehicle, the ix35 Fuel Cell, and recently introduced its successor, the All-New NEXO. Additionally, the IONIQ is the first car available with three different electric powertrains in one body type. Winning several prestigious accolades from media and industry organisations, the IONIQ is one of the most awarded eco-cars in Europe. The success story of Hyundai’s SUV range began 17 years ago with the launch of the Santa Fe. Since 2001 Hyundai has sold more than 1.5 million units of Santa Fe, Grand Santa Fe, Tucson and All-New Kona in Europe. They all carry the dynamic, progressive style of Hyundai and make it an established brand in this still-growing segment.

The power of All-New Kona Electric

The All-New Kona Electric features two different powertrain versions, offering customers one of the most powerful electric motors. The long-range battery version provides driving range of up to 292 miles*, delivering a maximum output of 204 PS (150 kw). With a battery capacity of 39,2 kwh, the basic version drives up to * on a single charge with the motor delivering 135PS (99 kw). With 395 Nm of immediate torque and an acceleration of 7.6 seconds from 0 to 100 km/h, the All-New Kona Electric provides a fun-to-drive experience.

Progressive design

The All-New Kona Electric adopts the expressive-looking and powerful front from the regular Kona. The key design differentiator is the closed grille which gives a clean and stylish appearance, while also enhancing aerodynamics. Another characteristic element of the front design is the Composite Light enhancing the visual impact, with the LED Daytime Running Lights positioned on top of the LED headlights. The Kona Electric’s two-tone roof and the choice of seven distinctive exterior colours underline the personal style of its driver.

Electric drive feeling

A special feature of the All-New Kona Electric is the shift-by-wire operation gear control which enables an intuitive operation of the electric powertrain. The adjustable regenerative braking system allows the driver to adjust the intensity of the regenerative braking by using the paddle shifts behind the steering wheel. The system recuperates additional energy when possible. Drivers also benefit from the large seven-inch supervision cluster, which displays key information about the car’s driving performance and, in addition, the combiner head-up display shows relevant driving information directly to the driver’s line of sight.

Exterior Design

The All-New Kona Electric is characterised by its distinctive high-contrast fender cladding and the muscular surfaces atop a stable, wide stance. The key design elements at the front are the closed grille as well as the Composite Light. They create the car’s progressive appearance with LED daytime running lights positioned on top of the LED headlights. To enhance the progressive SUV look of the front, it features a distinctive lamp bezel and front bumper. Lateral air curtains at the front bumper enhance the aerodynamics by reducing turbulences in the wheel arch area.

The profile of the All-New Kona Electric reflects an eye-catching and agile character. The sleek profile with short rear overhangs and wing-type bumpers underline the forward motion of the car. The roof rack enhances the sleek roof line and supports the active lifestyle of customers, for example by mounting a roof carrier. To further enhance the refined character, the All-New Kona Electric features silver side sills, adding a slightly elegant touch to the sporty SUV.

The design theme of the front is picked up at the rear with the rear bumper and a lamp bezel on the slim LED rear lights. Wrap-around claddings with integrated indicator and reversing lights additionally emphasise the progressive design of the All-New Kona Electric. The rear spoiler features an integrated LED brake light. With the width of 1,800 mm and low stance of 1,570 mm (+20 mm compared with the regular Kona), the All-New Kona Electric has a bold appearance on the road, further enhanced by the dedicated 17’’ alloy wheels. The car’s stance is further supported by its length of 4,180 mm (+15 mm compared with the regular Kona) and a wheelbase of 2,600 mm.

The All-New Kona Electric is available with a two-tone roof, offering a wide variety of individual choices to match the customer’s style. Seven exterior colours in total can be combined with three roof colours for a total of 21 stylings. The roof and exterior mirrors can be chosen in Phantom Black, Dark Knight and Chalk White. The exterior colours are available in Chalk White, Dark Knight, Tangerine Comet, Ceramic Blue, Pulse Red, Acid Yellow and All-New Galactic Grey.

Interior Design

For the interior, customers can choose Black, available in woven, a combination of cloth and leather or pure leather. As an option, there is the three-tone Blue and Grey interior colour available with cloth and leather or leather.

Most prominent is the dedicated centre console in the All-New Kona Electric, which combines all the buttons to facilitate operation of the car intuitively with the shift-by-wire gear control. An extra storage space for personal items can be found underneath the centre console.

The new high-resolution seven-inch supervision cluster displays the different gauges, such as the speedometer, battery charge level, energy flow and driving mode to the driver. Depending on the selected drive mode, background colour and gauges are adapted to always provide the most important and useful information. In addition, the head-up display (HUD) projects the relevant driving information directly to the driver’s line of sight. This allows faster processing of information while keeping attention on the road ahead.

With a projected image size of eight inches at two metres distance and a luminance of more than 10,000 candela per square metre, the new head-up display guarantees optimal visibility in different light conditions. The angle and height of the head-up display can be adjusted to ensure ideal visibility for individual needs. Once activated via the button beside the steering wheel, the HUD deploys vertically and disappears into the dashboard when not in use. While driving, the HUD supports safe driving by displaying information, such as speed, navigation commands and fuel level as well as safety-related warnings from assistance systems, such as Autonomous Emergency Braking, Lane Keep Assist, Blind Spot Detection, Speed Limit Information Function and Driver Attention Warning. Information about the audio mode and radio are also projected.

The All-New Kona Electric offers several features for maximum on-board comfort, such as the power front seats with 8-way electric adjustment for optimal seating positions for each front passenger. The driver benefits from an additional 2-way electric lumbar support system. Furthermore, the front seats have a 3-step ventilation and 3-step heating system for a convenient drive in different weather conditions. Another convenience feature for cold weather conditions is the optional heated steering wheel.

Plenty of space is offered to both passengers and luggage. The legroom in the first row is 1,054 mm, while passengers in the back seat benefit from 850 mm of legroom. The headroom accounts for 1,006 mm in the front and 948 mm in the rear. Luggage space totalling 332 l, including storage of the charging cable (373 l without), offers generous roominess, making it suitable for everyday needs.

Automotive Industry Digest

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