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Alphabet Leasing UK reviews broker relationships to maintain successful partner community

Alpahbet - Execs -Alphabet, Farnborough, UK, 31st Jan 2017 07957226911 07957226911

Mobility and fleet leasing specialists Alphabet Leasing UK GB Limited today announced that it has begun the process of reviewing all of its 40-plus broker Partnership arrangements, nearly three years after the launch of its broker channel, Alphabet Partner.

Graham Conway, Head of Alphabet Partner commented: “It’s almost three years since the launch of Alphabet Partner and the world has changed significantly since 2014. Back then Alphabet Partner was a ‘start-up’, a brand new offering and a unique approach in the market. Since then we’ve grown with our Partners and their SME customers to establish a portfolio of over 20,000 vehicles in the UK, which would place us in the top 15 of the FN50.

We have come a long way with our Partners so far, developing our processes, products and IT systems hand-in-hand with them and their SME customers to really differentiate ourselves in a competitive, highly-regulated market. We hugely value our partnerships and I’m extremely proud of the genuine levels of engagement that we have nurtured and developed together over the past three years. Naturally though, any successful organisation or network must review its commercial relationships every few years or so as part of the usual business cycle.

Our proposition then – as now – is focused on developing an exclusive network of well-established, customer-focused broker Partners with shared values, each providing a fair share of the business they write. Every Partner is specifically chosen for the different types of business they contribute in order for us to achieve a well-balanced, sustainable SME portfolio.

Therefore we have begun the process to review our agreements to ensure they are still fit for purpose in 2018 and beyond. We are excited to be moving forward into the next phase of Alphabet Partner with our dedicated Partner base and are always keen to engage with new, likeminded businesses.”

Gavin Davies, General Manager, SME Sales & Distribution at Alphabet added: “Alphabet Partner has been a cornerstone of Alphabet’s success over the past few years and we’re keen to ensure that we continue to improve and innovate. Partner is just one of a number of different channels that Alphabet have available to meet the needs of customers in the dynamic, fast-paced SME market. With Alphabet Partner we will continue to focus on achieving balanced growth through a true partnership approach with brokers, delivering first-class levels of service and supported by our market-leading IT platform, icon.”

Automotive Industry Digest

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