BCA and Johnsons Cars Ltd renew three-year exclusive remarketing partnership

Johnsons Cars has renewed their exclusive three-year remarketing contract with BCA, representing around 21,000 vehicles over the period of the deal.

Johnsons Cars is one of the largest independent dealer groups in the UK and operates 36 franchise outlets including nine Volkswagen dealerships, alongside multiple outlets for Honda, Hyundai, Mazda, Volvo, FCA, Toyota, Lexus, SEAT, SKODA and Ford and a specialised used car site.

Johnsons stock will be sold exclusively via BCA Online and the BCA Buyer app on a weekly basis, with all vehicles located at BCA Perry Barr.  All cars are BCA Assured and offered with all documentation available at the point of sale – on average 84% of Johnsons vehicles include a substantial service history.

Johnsons remarketing team representatives are available to make instant decisions on provisional bids.  Last year the Group recorded some exceptional results with BCA, achieving nearly 97% of CAP Clean across the board for an average value of £4,562 and a 75% first time conversion.

Johnsons operate BCA Dealer Pro across a number of dealerships and work closely with BCA on part-exchange appraisal training and dealer support.

Mike Berwick, Operations Director, Johnsons Cars commented “We work closely with BCA to maximise the efficiency of our part-exchange processes and the Johnsons remarketing programme.  BCA has been exceptionally agile in transforming its business in the post-Covid environment and continues to lead the remarketing sector in delivering digital sale- and post-sale services that meet the changing needs of the motor industry.  We are delighted to renew this three-year contract and look forward to building on our highly successful partnership in the future.”

Craig Purvey, BCA Chief Commercial Officer added “BCA are delighted to renew this significant remarketing partnership with Johnsons Cars.  We have worked closely together to deliver a highly successful remarketing programme that has gained a loyal following of buyers, who know they will be presented with a wide selection of top quality, sensibly appraised and realistically valued stock every week.”

*Article Source www.harisonsadler.com