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Dacia achieves its best ever market share in the UK

Dacia has achieved its highest ever share of the UK retail car market with the Duster and Sandero contributing to the record-breaking result by being the number one and number two best sellers in their respective segments in July. In just a short period of time, the recently launched All-New Jogger also took the top spot in the C-Estate segment.

Against a backdrop of a challenging time for the automotive industry and when car buyers are looking for optimum value, Dacia has grown its share of the total number of cars sold to UK retail customers during July to 5.48 percent.

Playing a significant role in securing the brand’s unprecedented market share was its popular Duster SUV and Sandero supermini. Their combination of proven durability, value and quality seeing them amongst the most popular cars with private car buyers.

Sandero was the second best-seller overall in the UK retail market in July, with Duster close behind in sixth. Duster was also the best-selling car in the retail C-segment last month.

Not long after its official launch, the Dacia Jogger is set to mirror the success of the rest of the Dacia range. In a very short space of time, its unique blend of versatility and practicality has resulted in the new seven-seat model also securing the top spot in its segment for July.

The unprecedented performance follows Dacia’s increasing global sales and market share in 2022 to date.

Dacia’s growth can largely be explained by the success of its new range, which in the UK consists of the Duster, Duster Commercial, Sandero, Sandero Stepway and the seven-seat Jogger. In the first half of 2022, Dacia shored up its position as the 3rd best-selling brand in the European passenger car market with retail customers.

Luke Broad, Dacia Brand Director for the UK said: “We are seeing that the popularity of our brand has been skyrocketing over the past few years, driven largely by our super simple range, our very well-equipped cars and our unbeatable value for money. It’s great to see a record month for the Dacia brand. This is just the beginning, though. With a bold new brand identity, fresh enhancements across our range and the recent introduction of the All-New Jogger, Dacia is only going to go from strength-to-strength in the UK.”

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Automotive Industry Digest

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