Automotive Industry Digest

Latest Fleet News For The Automotive Industry

General motor industry news

Japanese car makers triumph in Britain’s biggest brand satisfaction survey

Japanese car makers have dominated the Driver Power 2019 brand results, claiming six of the top 10 spots in the UK’s biggest and most comprehensive survey of new-car brands.

Hot on the heels of last week’s Driver Power new car results – which saw the Toyota Prius clinch a win as the best car on sale today – the Driver Power 2019 brand survey reveals Lexus to be the best manufacturer, according to thousands of Auto Express readers. Owners say the company’s cars offer peerless reliability, unbeatable build quality, and stunning styling.

Coming top of the interior and comfort, exterior, and reliability categories, Lexus repeated its 2018 and 2017 Driver Power brand triumphs, securing victory in the 2019 manufacturer survey with an overall satisfaction rating of 92.06%. Alfa Romeo followed closely with an overall score of 92.04%, alongside wins in the engine and gearbox, and ride and handling categories.

Kia’s third-place finish reflects the hugely impressive scores owners gave the brand for its servicing costs, reliability, infotainment systems, and practicality credentials. These highly praised aspects contributed to a satisfaction score of 91.54% for the Korean manufacturer.

Away from the top three Driver Power brand champions, Japanese companies held the majority of positions in the top 10. Mazda, Subaru, Honda, Suzuki and Toyota all gained a place in the top third of the survey of 30 manufacturers. And while German brands were noticeable in their absence in the top 10, the VW Group’s Czech-based manufacturer Skoda clinched fifth place. British brand Jaguar came ninth.

Ewan Shepherd, Director Lexus Division said: “This is our third consecutive best manufacturer title in the Driver Power survey. At Lexus we are always striving to do better and are thrilled that yet again British motorists have recognised and appreciated what we have to offer.

“It’s 30 years since the Lexus brand was born and it’s always been our aim not just to deliver the best customer service, but also to redefine what great service means to today’s customers. It’s this core commitment to excellence, a line-up of great new products and the hard work and dedication of everyone who works for Lexus – especially our retail partners – that has helped us once again claim top place in the Driver Power manufacturer rankings.”

Steve Fowler, editor-in-chief of Auto Express, said: “It’s fantastic to see Lexus top the Driver Power brand rankings for the third year in a row. The company has a proven track record of building luxurious, desirable, and comfortable cars, and the stellar reliability rankings Lexus continually generates will be the envy of many car makers, too.”

For the full report, visit The Driver Power 2019 top 10 brands:

  Brand/position Satisfaction rating
1st Lexus 92.06%
2nd Alfa Romeo 92.04%
3rd Kia 91.54%
4th Mazda 91.51%
5th Skoda 91.36%
6th Subaru 91.09%
7th Honda 90.97%
8th Suzuki 90.75%
9th Jaguar 90.72%
10th Toyota 90.54%

Comments are Closed

Automotive Industry Digest

Social media & sharing icons powered by UltimatelySocial