Kia saw its April sales rise by 8.7 per cent to a new record for the month of 7,472 representing a market share of 4.64 per cent – despite the new cars market being down by four per cent.
The strong performance saw Kia’s year to date sales reach 37,426 – up by just over five per cent compared to the same period last year. Kia’s previous best-ever sales for the first four months was set in 2017 when the brand delivered 35,996 vehicles to customers.
Sportage was once again the brand’s best-seller with 2,585 delivered in the month – up from 2,447 last year. Picanto took second place with 1,391 models sold. The all-new Ceed family found 1,049 buyers. Niro took fourth place and Stonic completed the top five during April.
Paul Philpott, President and Chief Executive of Kia Motors (UK) Limited commented: “Bucking the downward trend in the new car market shows that customers and our 192 dealers see real benefit in the Kia range. Excellent quality, sensible pricing and an outstanding customer experience are behind our success and we are very grateful to our customers and out dealer network for this on-going enthusiasm for Kia.”