The Lexus Design Award 2022 competition is now open for entries, which can be submitted online at lexusdesignaward.com from today, 13 July, through to 10 October 2021.
This prestigious international design competition was launched in 2013 to nurture and support the next generation of creators and each year it attracts thousands of entries from around the globe. Now in its 10th year, the Lexus Design Award continues to evolve as a platform for design innovation that leads to a better tomorrow.
Entrants need to demonstrate how their creative ideas express three key principles of the Lexus brand: Anticipate, Innovate and Captivate.
Their design should anticipate global challenges facing future society and imagine engaging and innovative ways to contribute to a sustainable and happy future for all. Lexus is looking for captivating designs that intersect with thoughtful solutions and can truly make a brighter future for people and societies in diverse circumstances.
An elite judging committee will review the entries, choosing six finalists to be announced in early 2022. These finalists will have the opportunity to liaise with four internationally renowned creators, who will provide them with a once-in-a-lifetime learning and mentoring experience. Personal guidance from these mentors of varied backgrounds and specialisms will help the finalists to build prototypes that bring out the potential of their ideas.
The finalists’ prototype development will be funded by Lexus with a budget of up to three million yen (about £20,000) per finalist. In spring 2022, the six finalists will present their final proposals to the judges, who will then select one Grand Prix winner.
Lexus will announce the names of the Lexus Design Award 2022 judging committee members and mentors later this year.
*Article Source www.lexus.media.co.uk
