Automotive Industry Digest

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Mercedes-Benz launches its first ever fleet experience event

Mercedes-Benz has invited new and existing fleet customers to an exclusive Fleet Experience event at Mercedes-Benz World on 5-6 July.

The Mercedes-Benz Fleet Experience aims to give customers the opportunity to test drive its latest models including the new E-Class range, and the best-selling A-Class. The event will take place at Mercedes-Benz World in Weybridge, Surrey. In addition to test drives, the location gives customers the perfect opportunity to experience the Mercedes-Benz brand and learn more about the company’s future strategy.

Rob East, Head of Fleet, Mercedes-Benz Cars, commented: “The customer experience is a crucial part of our ongoing fleet strategy; we want to create an emotional bond between our brand and our customers. Mercedes-Benz World is the perfect venue to showcase our newest technology and to get guests behind the wheel both on-road and on the track – I’m confident the event will be both valuable and insightful.”

Fleet guests will have the chance to witness the latest in driving assistance technology, thanks to the new E-Class. There will be a range of demonstrations to highlight the Drive Pilot and autonomous braking systems.

E-mobility will be a big focus throughout the event, with the E 350 e Saloon available for test drives. There will also be product experts on hand for guests to talk to.

Automotive Industry Digest

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