MG has unveiled its second concept store in Cardiffâ€™s St Davidâ€™s Dewi Sant.
The store, opening on September 6, will be the first to open outside of London.
It boasts a 1,610-square foot retail space, complete with iPad stations and a range of MG3 and MG GS models.
Test drives can be booked in store and â€˜product championsâ€™ will be on hand to advise on part exchanges and finance options.
MG Motor UKâ€™s head of sales and marketing Matthew Cheyne said: â€œIt has been an exciting year for MG Motor UK, and we are delighted to partner with Nathaniel Cars in Cardiff to launch our second concept store.
â€œThey have designed an environment that puts the brand at the forefront of car retailing, and it is exciting to see our range of sporty, dynamic cars sitting alongside retail giants like Apple and Pandora.â€
Nathaniel Carsâ€™ sales manager Nathan Griffiths said: â€œThe flexibility within the shopping centre has allowed us to create a cutting-edge dealership that is at the forefront of engaging retail experiences.
â€œUsing state-of-the-art technology, visitors will be able to visualise the staggering number of customisation options that MG offers.
â€œCombined with a friendly atmosphere and great service, it is just another reason to love MG.â€