Dacia has once again underlined its winning formula after the Dacia Jogger and Dacia Sandero have won ‘Best Family Car’ and ‘Best Budget Car’ respectively at the 2023 Autocar Awards.
In addition to the Dacia duo taking home two of the most important awards of the night – ‘Best Budget Car’ being introduced this year as a reflection of the current times – the brand’s CEO Denis Le Vot added to the success by being awarded the prestigious Sturmey Award. This highly coveted award recognises innovation and achievement in the automotive industry and is named after the renowned title’s founding editor and automotive pioneer, Henry Sturmey.
The awards are the latest to acknowledge the seven-seat Dacia Jogger as the perfect family car and highlight how the Sandero – the second best-selling car in Europe in the first quarter of the year – continues to offer an unbeatable combination of value and quality.
On Autocar’s decision to name the Jogger its family car champion, Mark Tisshaw, Editor, said: “The Dacia Jogger is 2023’s unexpected hero. Given the rampant rise in the cost of living that we’ve experienced in the past year, the Jogger is a particularly relevant car for families. It offers all the space and utility you need, including a genuinely usable third row of seats, for significantly less money than most standard hatchbacks. What truly makes the Jogger a great car is that it drives so much better than it strictly needs to. The enduring feeling is that the Jogger is so much better at everything it does than it has any right to for the amount of money Dacia charges for it.”
Tisshaw was equally complimentary of the Sandero, which since its introduction over a decade ago has always featured among the best value new cars available in the UK: “Just in terms of metal-for-the-money value, it’s a lot of car: a full-sized supermini for less than rival firms charge for an ‘A-segment’ city car – and not a small one, either. The Sandero can seat four adults of average height quite comfortably and it has a useful 330-litre boot. It has comfy seats, well-located controls, a simple but clever fascia design, and certainly escapes any austerity interior feel if you go for a mid-spec Expression model. No other new car frees up more of your own money for you to have fun with if you so choose. No other does more for such little outlay.”
On accepting the awards, Luke Broad, Dacia Brand Director for the UK, said: “We’re especially pleased to win these awards as they recognise our core values and how Dacia has innovatively evolved to provide car buyers with what they really need. A year after its launch, the Jogger is still unrivalled in terms of the space and versatility it offers families, while the Sandero is still as popular as ever with customers that are seeking optimum value, quality and usability. These awards illustrate that Dacia, and what it has to offer, remains relevant to the changing requirements of drivers and families, whether it is with one of our most established models or our youngest.”
*Article Source http://www.press.dacia.co.uk