SingerÂ expands its global presence with the recent addition of facilities at renowned UK automotive destination,Â Bicester Heritage. The country is home to operations for theÂ Dynamics and Lightweighting StudyÂ (DLS), Singerâ€™s exploration of the ultra-high-performance potential of the air-cooled Porsche 911, on behalf of their clients. All 75 cars will be restored in the UK.
Singer also makes a welcome return to the highly anticipatedÂ Goodwood Festival of SpeedÂ (July 8-11, 2021 in Chichester, West Sussex). Two completed DLS restorations will be presented and driven at the event, including the first client commission. This key milestone underlines Singerâ€™s ability to deliver on itsÂ Relentless Pursuit of Excellence.
According to Singerâ€™s British Founder and Executive Chairman, Rob Dickinson, the Southern California-based luxury brand, known for combining iconic design with modern engineering, has long seen the UK as a second home. â€œThanks to the relationships weâ€™ve built with the foremost technical partners, including Williams Advanced Engineering, Multimatic, Michelin and Bosch, weâ€™ve been able to bring our clientsâ€™ personal vision for their incredible machines to reality. Thereâ€™s no better place to show the results of the Dynamics and Lightweighting Study than Goodwood, in our sixth year at this spectacular event.â€
With restorations completed for owners in more than 30 countries over the last decade, Singer has become renowned within the luxury world for its highly personalized services, superlative attention to detail and deep connection with California. The Singer philosophy has grown beyond the automotive world, with the launch of theÂ Singer ReimaginedÂ high-watchmaking division in 2017.
The Geneva-based, award-winning horological brand was selected for watchmakingâ€™s highest honors with the GPHG (Grand Prix dâ€™Horlogerie de GenÃ¨ve) â€˜Chronograph Awardâ€™ in its launch year.Â Singer ReimaginedÂ recently introduced its latest work, the Flytrack, along with the announcement that the â€˜Launchâ€™ and â€˜Genevaâ€™ editions of its iconic Track 1 chronograph are fully sold.
Despite the global pandemic Singer saw a 50% increase in demand for its luxury automotive services, year on year, through to the end of 2020. Since Q4 2020, Singerâ€™sÂ Global Partner NetworkÂ has expanded from its original services in USA, Puerto Rico, Canada, UK and Hong Kong to further support owners worldwide with representation in Germany, Taiwan, Japan, Switzerland, Australia and New Zealand.Â Plans are in place for further growth through year-end and beyond.
Singerâ€™s CEO, Mazen Fawaz, reflected on the significance of Singerâ€™s role at Goodwood, noting the Festival of Speed has been the launching ground for Singerâ€™s latest work since 2015.Â â€œWeâ€™ve had so many milestones at Goodwood â€“ from launching our first Targa restoration on the Cartier Lawn, to sharing our 10thÂ anniversary with our clients driving their own cars on the famous Hillclimbâ€“ itâ€™s only fitting that our newest chapter, the first two client-specification examples of the Dynamics and Lightweighting Study, are providing another first at Goodwood.â€
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