Automotive Industry Digest

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Subaru UK fastest growing SUV brand in UK

Subaru UK reported an increase in the 2021 Q3 performance of 19.82% over Q3 2019, in a market that was down 31.54%, delivering pre-pandemic performance levels and looking to increase sales further in 2022. A key part of this success was down to the performance of the improved dealer network which helped Subaru UK become the fastest growing SUV brand in the UK with a record year to date sales increase of 143.45% year-on-year. This performance was predominantly due to the number of conquest sales with the introduction of a new 2.9% APR PCP offer which we are delighted will continue into Q4.

Pat Ryan, Managing Director of Subaru UK, said: “The last few months have been very successful for Subaru UK and we are very proud of both our dedicated dealer network and our latest sales campaign which has driven the performance. I would like to thank our dealer partners for their drive and passion for the brand which has contributed to this sales success. We have a clear plan and a 5-year road map which will see new and exciting products launching in the UK which provides us with confidence for our ambitious growth plans.”

Earlier this year Subaru UK announced its plans to grow and restructure its UK network by welcoming a minimum of 15 new franchises to the Subaru family in 2021.  Subaru UK is pleased to confirm that this target has already been exceeded with 17 new dealers already appointed this year.

Subaru’s dealer appointments confirmed this year are:

Livery Dole (Exeter),

Tees Valley (Darlington),

Ullswater Road Garage Ltd (Penrith)

Ashby & Mann (Hinckley)

Tweedmouth Subaru (Berwick-Upon-Tweed)

Livingstone Motor Group (Hull)

Fields of Bromsgrove (Bromsgrove)

Fields of Dunley (Dunley)

C & M mcdonald (Kintore)

Rowcliffes Subaru (Street)

Celtic Subaru (Swansea)

Newtown Motors (Cwmbran)

Bellinger (Oxford)

Poole Subaru (Poole)

Palmers Motor Company (Hemel Hempstead)

Burns Garage (Congleton)

Pentraeth Automotive (Anglesey)

Andrew Iveson, General Manager of Livingstone Motor Group, said “Subaru UK have been sensational in the transition from being a Mitsubishi dealership to a Subaru franchisee, the vehicles are of a very high quality. Their ambitions of where they want the franchise to go and the new models, both in the showroom now and in the future, are very exciting. The brand has been exceptionally well received by customers old and new and we look forward to a long partnership with this great brand.

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Automotive Industry Digest

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