Automotive Industry Digest

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UK’s electric new car buyers have their sights on a switch

Carwow reports steady rise in AFV sales which now represent 15% of all purchases made by its customers

The shift in demand for Alternative Fuel Vehicles (AFV) continues, with AFV now representing over 15% of all cars sold on carwow this year1.

October new car sales figures from carwow report a 157% year-on-year increase in petrol hybrid cars, 107% rise in petrol plug-in hybrid sales and a 75% growth in electric vehicle sales.

carwow’s customer survey findings show strong trend to meet the 2030 goal from existing figures

52% of buyers confirm their intent to buy an electric vehicle in the next 5 years2.

Battery range remains the biggest buying hurdle for consumers (30%) followed closely by vehicle purchase price (26%).

Head of OEM UK, Sepi Arani, comments: “Our AFV sales have continued to accelerate beyond expectations and despite the rocky path of 2020. Year-on-year increases were phenomenal – 157% for petrol hybrid sales and 107% for petrol plug-in hybrid. October’s AFV sales accounted for over a 10% of share of total sales.

“A snap poll of our car buyers this week sees 52% of them committed to upgrading to an EV in the next 5 years.  Add this sentiment to our continually growing EV sales, we are confident that the scene is set for a very promising and potentially fast-paced transition to EVs in the short-term.

“News of a government decision to fast-track the ban of traditional fuel vehicles to 2030 will have a mixed reception from consumers and dealers alike.  However, ultimately, more needs to be done to build consumer confidence that the charging infrastructure is robust enough to support EV dominance on the UK’s roads. And whilst moving the petrol and diesel ban to 2030, is testament to the success of manufacturers and their retail networks in empowering consumers to make the switch to electric – as seen by our sales figures – EV prices still need to come down to make them affordable for the masses. Motorists alone, however, cannot be used as the scapegoat to plug any budget gap created from the economic challenges faced this year.”

OCTOBER carwow sales figures

Sales share Sales Share

October 2019

Sales Share

October 2020

Year on Year % change Year to date % change
Diesel 20.26% 7.88% -41.33% -32.25%
Diesel hybrid 0.00% 0.00% 0.00% -100.00%
Diesel plug-in hybrid 0.20% 0.07% -50.00% -45.83%
Electric 2.87% 3.32% 74.78% 87.75%
Petrol 50.42% 34.46% 3.06% -11.16%
Petrol hybrid 2.64% 4.50% 156.60% 25.87%
Petrol plug-in hybrid 1.79% 2.46% 106.94% 148.83%


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