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Volkswagen finishes 2021 as the best-selling car brand in the UK for the first time

Volkswagen is officially the UK’s best-selling new car brand across 2021, as confirmed by figures released today by the Society of Motor Manufacturers and Traders (SMMT). The 147,826 vehicles registered last year place Volkswagen’s total UK sales above all other car brands for the first time in its history.

Significant contributions to the sales performance came from across the Volkswagen range. At the top is the Polo, the UK’s fifth best-selling car of 2021, with the perennially-popular Golf very close behind. The ID.3, which has been dubbed ‘the Electric People’s Car’ by experts across the industry, was another star performer, and one of the country’s top-selling electric vehicles.

The total number of new Volkswagens registered across last year represents 8.97% of the UK’s total new car market – more than any other brand.

Volkswagen UK’s success isn’t solely down to the mass appeal of a handful of cars, however, but instead the diversity within its range, with models spanning numerous segments from the multi-award-winning up! city car through to the Touareg premium SUV.

The brand is especially well represented in two of the hottest market segments for UK buyers right now: SUVs and BEVs. In the SUV arena, Volkswagen offers a particularly comprehensive range, with the compact T-Cross, stylish new Taigo, dynamic T-Roc, family-friendly Tiguan, seven-seat Tiguan Allspace and luxurious Touareg all proving popular.

Meanwhile, Volkswagen Group’s dedicated and highly advanced MEB modular electric platform represents a huge investment from the company, and provides the basis for a growing number of BEV models including the ID.3 family hatchback and the ID.4 – itself an SUV. This year will also see the UK debut of the sleek ID.5, as well as the highly-anticipated ID. BUZZ.

As well as SUVs and BEVs, Volkswagen’s broad and compelling range consists of mild hybrid and plug-in hybrid models; a family of performance cars from the R brand; practical estates; a wind-in-the-hair cabriolet; appealing hatchbacks; svelte fastbacks and a Shooting Brake; family-friendly seven-seaters; and of course, the iconic GTI hot hatch line-up. New models have arrived thick and fast in every corner of the Volkswagen brand across the past year – a momentum which continues into 2022 with more exciting and innovative cars to come.

A large number of accolades, titles and trophies were awarded by UK media and expert panels to Volkswagen between January and December – more than 30 collectively, with an impressive 11 of these being claimed by the ID.3. The UK total for the model since its premiere now stands at 16.

Furthermore, in addition to these British awards, the ID.4 saw off all newcomers to be crowned ‘World Car of the Year’.

Rod McLeod, Director of Volkswagen UK, said: “What a way to start the new year – as the UK’s biggest-selling car brand across 2021. It’s a great achievement from all at Volkswagen UK, including from our fantastic network partners, as well as a clear reflection and ringing endorsement of the strength of our range offering.

“With a growing family of award-winning ID. models bolstering an already impressive range of class-leading products, it is an incredibly exciting time to be part of the UK’s most popular car brand.”

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