Cap HPI has launched new used car appraisal technology which allows consumers to deliver a 360-degree video and explanation of their vehicle to deliver more qualified leads to car retailers.
Currently being trialled by Bristol-based car supermarket Carbase, the new application is available as an option when customers visit the retailers’ website and puts a guided appraisal process into their hands.
Alex Jones, head of marketing and digital at Carbase, said: “We are keen to be at the forefront with the development and implementation of improvements to the digital customer experience.
“This fantastic technology from Cap HPI will help us expedite the part exchange process, making it efficient and profitable, while building trust with the customer.”
Cap HPI said that consumers are presented with the choice of a simple version based on VRM and the vehicle’s mileage or using the new technology.
The buyer is then guided through creating a 360 video of the car and a series of simple questions about the vehicle’s history.
Any damage is marked on a diagram of a vehicle and the data and appraisal video are then sent to the dealer who then makes an offer.
Joel Albyn, product and innovation director at Cap HPI, said that the new process had been designed “to help retailers generate more qualified leads by starting to build a relationship with the customer from their drivewayâ€.
He added: It also provides the digital capture of each appraisal and customer details, which can be fed into the DMS and other systems, saving time and reducing errors.
“Ultimately the new technology enables retailers to build a relationship with the customer much earlier in the purchase journey and in a completely transparent way that quickly builds trust.”
