The All-new Kia ProCeed merges stunning design with the space and versatility of a tourer in a five-door shooting brake body. Carrying the name over from the second-generation pro_cee’d three-door coupé, the Kia ProCeed has been designed, developed and engineered in Europe. A product of Kia’s European design, product development and R&D teams in Frankfurt, Germany, the ProCeed will be manufactured at the brand’s Žilina production facility in Slovakia. It will be built alongside the Kia Ceed and Ceed Sportswagon, introduced last year.
Matching the daring design and engineering which renders it the sportiest iteration of the All-new Ceed model family, the ProCeed will be available exclusively as ‘GT-Line’, ‘GT-Line S’ or high-performance ‘GT’ model.
As part of an expanded Ceed model family, the ProCeed will play a significant role in Kia’s ongoing European growth. More than 1.3 million examples of the Ceed family have been sold in Europe since 2006, making it one of the best-selling models alongside the Sportage. The ProCeed widens the appeal of the Ceed range even further.
A unique shooting brake silhouette
The Kia ProCeed encapsulates the spirit and athleticism of the second-generation Kia pro_cee’d hatchback. A shooting brake by design, the ProCeed presents an alternative to the traditional three-door hatchback and marries its imposing proportions with a compact footprint that hints at its outright agility. With the DNA of a coupé, the ProCeed is lower and longer than both the Ceed five-door hatchback and Sportswagon. Yet, it combines its striking visual presence with a dash of versatility, giving it a unique raked-back silhouette unlike anything in the family car segment.
The ProCeed takes the Ceed model family in a bold new direction. Where the Ceed Sportswagon majors on practicality, the ProCeed provides couples or young families with the space and versatility of a wagon, combined with an emotive, swept-back design. Where focusing on one of these normally compromises the other, the ProCeed is the first car in the mainstream segment to combine both.
The Kia ProCeed has been designed at Kia’s European design centre in Frankfurt, Germany, under the direction of Gregory Guillaume, Vice President for Design at Kia Motors Europe, and Peter Schreyer, President and Head of Design Management for Hyundai Motor Group.
Gregory Guillaume comments: “Europe’s shrinking market for three-door hatchbacks brought the future of the pro_cee’d in question. But it was equally inconceivable that we would simply kill off the pro_cee’d. It was not just the name we gave to our three-door cee’d – it meant so much more than that. It embodies all Kia’s values of youthful dynamism, of emotional engagement, and of design-led desirability.
Guillaume adds: “We needed to reinvent the pro_cee’d to ensure that all its vitality and vibrancy wasn’t simply lost. It had to be a model that not only sat at the top of the current Ceed family, but one that was also immediately identifiable as the most emotionally engaging car in the range. The result is the striking All-new ProCeed.”
The ProCeed will be available as a ‘GT-Line’, ‘GT-Line S’ or high-performance ‘GT’ model, a brief which enabled Kia’s European design teams to create a confident and sporty design for the halo model of the Ceed family. Low, lean and lithe, its stance and proportions are different, sharing only its bonnet and front wings with the Ceed five-door. With its own individual style and character, every other panel is new. Yet the ProCeed features many of Kia’s now familiar design motifs, and its ‘family face’ is instantly recognisable. With the iconic ‘tiger nose’ grille and wide lower air intake, the castellated windscreen, and the brand’s inimitable mix of taut creases and curvaceous sheet metal, it is every bit the contemporary Kia.
Like the Ceed, the front of the ProCeed is built around precise, linear shapes, with ‘ice cube’ LED daytime running lights as standard, echoing the appearance of earlier Kia ‘GT-Line’ and ‘GT’ models.
In profile, the ProCeed is influenced by the design of the 2017 Kia Proceed Concept, mirroring its silhouette with a raked roofline that flows elegantly downwards into the rear shoulders. Taut creases run the length of the car, trailing from the headlamps to the tailgate to extend its visual length. It carries over the window line from the 2017 concept car, including the acutely angled chrome ‘Sharkblade’, emphasising the dramatic roofline. Its steeply raked rear window separates it from its siblings in the Ceed model family, as well as other cars in its class. The rear windscreen of the Ceed Sportswagon is angled at 50.9° off-vertical, while the five-door hatch windscreen sits at 52.4°. A defining element of its coupé-like shape, the rear window on the ProCeed is more horizontal, angled at 64.2° off-vertical.
At 4,605mm long, the Kia ProCeed is 5mm longer than the Ceed Sportswagon, with a longer 885mm front overhang. At 1,422mm in height, its roofline sits 43mm lower than that of the Sportswagon, while ground clearance is reduced by 5mm, to 135mm. Constructed on the same ‘K2’ platform as other Ceed models, the 2,650mm wheelbase and, 1,800mm width remain unchanged.
The rear of the car is what differentiates it significantly from other models in the Ceed range, inspired by the layout of the 2017 Proceed Concept. Combined with its lower overall height, the new wide rear bumper gives the car an assertive, sporty stance, with dual-tip exhausts (dependent on grade) enhancing its sense of dynamism and sportiness. The ProCeed name is spelled out in capitals across the centre of the tailgate, beneath LED tail-lights which span the width of the tailgate, giving the car a unique light signature.
From launch, the ProCeed will be available in a choice of seven paint finishes. The Kia ProCeed ‘GT-Line’ will have 17-inch alloy wheels, while ‘GT-Line S’ and ‘GT’ model feature 18-inch wheels as standard.
