Automotive Industry Digest

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Lexus Enjoys a Record-breaking September

Lexus has achieved a record share of the UK new premium car market with strong sales during September, a key month for the auto industry with the introduction of the new 71 registration plate.

With 2,941 vehicles sold, Lexus claimed its highest share of the premium market yet, at 4.63 per cent. The level of retail sales also set a new record for the brand, at 6.13 per cent.

These results were supported by exceptional performances by the UX 250h and NX 300h self-charging hybrid electric luxury suvs, and the UX 300e, Lexus’s first battery electric model. The compact UX range and the mid-size NX respectively achieved 10.8 and 10 per cent of their highly competitive market segments.

Customer interest in the zero emission UX 300e is accelerating with more than a quarter of UX orders placed in September being for the pure electric model. Its performance, premium equipment features and low benefit-in-kind company car tax rating are notably attracting a higher volume of business and fleet sales.

September’s success reinforces Lexus’s growth in 2021, with sales so far this year reaching 12,026 units – an increase of six per cent on the same period in 2020.

This achievement is set against the ongoing industry-wide challenges of component and vehicle supply. Thanks to the company’s effective business planning and adept management of its supply chain, it has been able to cope well with these exceptional circumstances. The growing popularity of its hybrid electric model range and the sustained delivery of industry-leading customer service remain fundamental to its success, reflected in a significant bank of advance orders.

Ewan Shepherd, Director of Lexus in the UK said: “Our performance in September demonstrates the fundamental qualities that support our growth as a premium brand. These include our evolving electrified model range with self-charging hybrid electric, pure electric and imminent plug-in hybrid electric models, the luxury craftsmanship found in all our vehicles, and our commitment to giving each and every customer the best possible service.

“Of course, the market has been impacted by supply issues which affect us also, but despite these challenges we are in a strong position to build on our achievements in the coming months. We have a very healthy new vehicle order bank, in particular for the all-new NX which will be arriving here early in the New Year. We are experiencing unprecedented demand for our used hybrid range and our after sales operations are performing strongly. Our brand is in a healthy position right now.”

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Automotive Industry Digest

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