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McLaren Automotive appoints Nick Crossley as Market Director – United Kingdom

McLaren Automotive, the British creator of luxury, high-performance supercars today announced the appointment of Nick Crossley as Market Director – United Kingdom.

With nearly twenty years of multi-disciplinary automotive experience, gained at both regional and global level, Nick will be managing the brand’s sales and marketing operations in the home market of the UK and reporting to Brett Soso, Managing Director – Europe, Middle East & Africa.

Nick joined McLaren in January 2017, and most recently has been leading the Global Marketing Team as Head of Brand Marketing responsible for brand strategy, new vehicle launches, as well as digital marketing and CRM. Prior to joining McLaren, Nick spent thirteen years working across various management positions at Peugeot Motor Company PLC, culminating in a strategic Head of Business Sales role, with overall responsibility for the brand’s business and fleet sales, marketing, strategic development and sales programmes.

“I am delighted to welcome Nick to the team during a very exciting time for our brand. Nick brings a wealth of automotive experience into the role and will be spearheading our operations in our home market with a special focus on growing and enhancing the luxury credentials of our brand, for the benefit of our Retail Partners, and discerning customers.”
Brett Soso, Managing Director – Europe, Middle East & Africa, McLaren Automotive

“I am extremely excited to be taking up the role of Market Director – United Kingdom as we open an exciting new chapter for McLaren. The United Kingdom has been at the centre of our success over the past ten years and will be a crucial contributor to the delivery of our Horizon 2030 business strategy. As the home market of our brand, it is ideally placed to benefit from our vision that combines exceptional product with a class-leading ownership-experience. I look forward to working with our local Retail Partners to further grow our business, based on these values.”
Nick Crossley, Market Director – United Kingdom, McLaren Automotive

For more information on McLaren Automotive’s retail locations in the United Kingdom, as well as its range of award-winning supercars, please visit:

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