Mg Motor UK presents tyres to literally “colour the road”

MG Motor UK has announced the world’s first road-colouring tyres, ready to brighten up customers’ days.

To follow MG’s mantra of “Colour the Road” and add to the brand’s already extensive list of personalisation options, a wide spectrum of road-colouring tyres is now available for the new MG3. The tyres are coated with a water-soluble dye that covers the road as it drives, before fading off shortly afterwards. Whether on your daily commute, stuck in traffic on the M25, or visiting your mother-in-law for the weekend, the new tyres are guaranteed to add a splash of colour on the UK’s roads. For a limited time only, the road-colouring tyres will come as standard for all trim levels, further reinforcing the excellent value for money already provided by the entire MG portfolio.

Daniel Gregorious, Head of Sales and Marketing at MG, said: “They say a picture paints a thousand words, but what about an entire road? Ten thousand? Twenty thousand? I don’t know for sure, but in the case of MG, I’m certain a lot of those words would be ‘value’, ‘quality’ and ‘reliability’.”

Dr Gull Abel, MG’s Professor of Pigment charged with developing the techy tyres, added: “In this day and age, young people in particular are always looking for new and exciting ways to make a statement and leave their mark on the world. With these fantastic tyres, we’re taking personalisation options to a whole new level and allowing customers to show their true colours. Customers will even be able to change their stripes through our mobile tyre fitter fleet, deployed from each of our many dealerships across the country.”

To add an even greater level of personalisation to the MG3, customers can choose from a wide palette of body paint colours, ranging from Hello Yellow and Ruby Red, to Laser Blue and Spiced Orange. Roof decals include Lollipops, Sunburst and Supernova. The car is also fully covered under MG’s 7-year manufacturer warranty, reflecting the brand’s confidence in its product. The warranty is testament to the excellent build quality and fantastic reliability of the MG3, and is fully transferable to any future owners of the car.

Customers can rest assured knowing that MG’s ground-breaking new product offers class-leading performance, efficiency and safety. In fact, the whole range of tyres has passed the strictest industry tests with flying colours.

So, whether you’re driving with #pride, splashing the Union Jack to the sound of Rule Britannia, or quite literally painting the town red, MG has you – and the road – covered.