Motorpoint launches designated driver programme for Christmas

Motorpoint has teamed up with the Motorpoint Arena Nottingham to launch a designated driver reward programme over the festive period.

The UK’s leading independent car retailer, which has held the naming rights for the popular entertainment venue for the last three years, wants to spread the message about safe driving this Christmas – just as police forces embark on their annual drink driving awareness campaigns.

And, to champion alcohol free motoring, Motorpoint are inviting ticket holders attending shows at the Motorpoint Arena Nottingham between November 25 and December 20 to nominate their designated driver for the chance to have the cost of their Arena tickets refunded. This includes sell-out shows by Jack Whitehall, Liam Gallagher and Michael Buble.

To enter ticket holders simply tell the Motorpoint Arena Nottingham who is their designated driver and why on the night of the show via social media using the #designateddriver hashtag (a photo of the driver is an added bonus). The winners will be announced on social media within 48 hours of the end of each show and be refunded the value of two of their tickets. Proof of purchase will be required.

Mark Carpenter, Chief Operating Officer of Motorpoint, said:  “We know that being the designated driver for some on a night out can feel like a sacrifice especially at Christmas but getting your friends, family or colleagues’ home safely is one of this most important things you as a designated driver can do. To recognise the efforts of these driving superheroes we’ve joined forces with the Motorpoint Arena Nottingham so that ticket holders can win back the cost of their tickets over this festive season.”

The launch of the Designated Driver Scheme comes in the wake of a new poll by Motorpoint which found 70.6 per cent of people would welcome a complete ban on consumption of alcohol behind the wheel.  The drink drive limit in England and Wales is currently 80mg of alcohol per 100ml of blood – the highest in Europe. The drink drive limit in Scotland was reduced to 50mg of alcohol per 100ml of blood almost five years ago to fall in line with most other European countries.

Sharon Lordan, Sales and Marketing Director at the Motorpoint Arena Nottingham, added:  “What better way to say thank you to your designated driver than by treating them to a big night out this Christmas courtesy of Motorpoint. Everyone at the Motorpoint Arena Nottingham looks forward to seeing the hashtag #designateddriver trending on social media over the coming weeks.”

*Article Source http://www.motorpoint.co.uk

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