Dealers are offering the biggest new car discounts in a year, according to the latest industry data from What Car?.
According to What Car?’s Target Price tool, which calculates the most that consumers should pay for any model as part of its What Car? New Car Buying, the average discount achievable across all car sectors stands at a 12-month high of 8.4% or £2,560 per car.
“We are truly in a buyer’s market right now,†says What Car? editor, Steve Huntingford. “Even sectors where big discounts are normally harder to come by, like city cars and small SUVs, are now generating great deals.â€
Nearly a quarter of manufacturers are offering double-digit discounts across their model ranges, with French brands Citroen and DS leading the way with 14% and 13.2% average discounts respectively. The largest saving found was 42.3% off a Seat Toledo 1.6 TDI 115 SE.
What Car? New Car Buying features offers uploaded by a nationwide network of dealers and dealer groups. Buyers can browse the best deals based on the car they want and their geographical location, saving them time, money and the hassle of haggling with sales execs.
Huntingford added: “Current pressures on the car industry, plus a barrage of new products flooding the market, mean that there are some very attractive PCP deals on offer if you know where to look and do your research.â€
Highest discounts available on cash purchases on What Car? New Car Buying
| Position | Model | List price | % discount possible | Saving made |
| 1 | Seat Toledo 1.6 TDI 115 SE | £18,435 | 42.3% | £7790 |
| 2 | Fiat Punto 1.2 Pop+ 5dr | £11,900 | 25.3% | £3005 |
| 3 | Seat Mii 1.0 Design Mii 5dr | £10,560 | 25.3% | £2668 |
| 4 | Citroen Berlingo Multispace 1.2 PureTech Feel | £17,705 | 22.7% | £4013 |
| 5 | Volvo S60 T4 [190] SE Nav [Leather] | £28,500 | 22.3% | £6351 |
| 6 | Mercedes SL 400 AMG Line 9G-Tronic | £76,985 | 22.2% | £17,081 |
| 7 | Ford Focus 1.0 EcoBoost Titanium Navigation hatchback | £21,540 | 21.1% | £4549 |
| 8 | Volkswagen Passat 2.0 TDI S saloon | £25,130 | 20.0% | £5003 |
| 9 | Volkswagen Jetta 2.0 TDI 150 SE | £23,370 | 19.8% | £4623 |
| 10 | Seat Ateca 1.0 TSI Ecomotive S 5dr | £18,675 | 15.9% | £2973 |
