Parkers.co.uk, the reviews website that delivers trusted no-nonsense advice for Britain’s car-buying public, has revealed the 45 cars, vans and services shortlisted in the Parkers New Car Awards 2018.
The all-new awards reflect the views of Britain’s car-buying public, choosing winners based on the buying habits of the website’s 2.9+ million users* actively involved in the buying process. Major lifestages have been reflected in the award categories.
The awards have been shaped by detailed analysis of Parkers.co.uk traffic: 77% of site visitors are researching cars from multiple market sectors, destroying the long-held notion of traditional competitor sets and rivals.
Parkers’ research also finds 78% of car buyers don’t like jargon, so there are no industry terms like SUV, Crossover, City Car or Supermini – instead we’ve created plain English categories such as Best First Car, Best Small Family Car and Best Car for Thrill-Seekers. Parkers has shortlisted cars its expert reviewers have tested independently and rigorously, analysing cost per month, value, quality, overall excellence and fitness for purpose.
That’s why the Parkers New Car Awards 2018 will disrupt the awards sector – not just by harnessing scientific analysis of how car buyers shop, but also by partnering with sister brands from Bauer Media’s portfolio of more than 100 influential digital and print titles, and radio stations. The company’s brands reach 22 million people every month – one in two adults in the UK.
Keith Adams, Parkers.co.uk editor, said: ‘It’s exciting that we’ve combined what we know about what our users are reading on Parkers with more than 100 years of car reviewing expertise on our team. It’s a great line-up of interesting cars in an awards list like no other.’
The winners of the Parkers New Car Awards 2018 and the Parkers New Car of The Year 2018 will be announced on 20 September.
