SEAT’s biggest product offensive reaches its climax with the introduction of the brand’s new flagship model, the Tarraco. The large SUV will bring higher margins to the company, growing its portfolio and increasing its competitiveness, allowing it to cover 80% of vehicle segments in the European market.
SEAT’s outlook continues to be confident and upbeat as it introduces new vehicles to its line-up and refreshes those that are already mainstays in the market, offering vehicles that suit every aspect of our customers’ lifestyles. Between January and October this year, the brand reached a total volume of 449,000 vehicles worldwide, which is 13.7% more than in the same period of 2017 (395,100). This is the best result in the history of SEAT, and it is above the figure achieved between January and September 2000 (433,600 cars).
The new SUV blends the key attributes of every vehicle in the SEAT range – design and functionality, sportiness and comfort, technology and emotion – but in a form that suits a wider variety of lifestyles. The new SEAT Tarraco is designed for drivers who need the usefulness of a seven-seater and the practicality of a higher driving position but are conscious of a vehicle’s aesthetics and appreciate the Tarraco’s balance between self-confidence, elegance and sportiness.
As the SUV market continues to expand, Tarraco will play a key role for SEAT when it is introduced at the very beginning of 2019, strengthening the brand and aiding further growth at a time when the company’s sales are rising steadily already. With a trio of SUVs to offer, the opportunities for expansion become much clearer, with Tarraco leading the way.
The SEAT Tarraco is here. The latest vehicle designed and developed at SEAT’s facilities in Martorell and produced in Wolfsburg (Germany), marking the third instalment in the company’s SUV product offensive. Tarraco brings a fresh look to the sector, highlighting greater self-confidence, elegance, sportiness and determination.
The new Tarraco sits at the top of SEAT’s SUV family, as the bigger brother to both the Ateca and Arona, mixing state-of-the-art technology, dynamic, agile handling, practicality and functionality with elegant, progressive design. Tarraco combines the many advantages of its larger dimensions to offer a vehicle that can take on all elements of modern life.
Named after the Mediterranean city of Tarragona – a historic, cultural centre with awe-inspiring architecture but a spirit that is young and adventurous – the name Tarraco was chosen by a popular vote. More than 146,000 SEAT enthusiasts participated in the final phase of the #SEATseekingName competition.
The new SUV blends the key attributes that every vehicle in the SEAT range needs: design and functionality, sportiness and comfort, accessibility and quality, technology and emotion, which serve a diverse variety of lifestyles. The new SEAT Tarraco is designed for drivers who need the utility and convenience of a seven-seater and the practicality of a higher driving position but also appreciate a vehicle’s aesthetics and value Tarraco’s balance between self-confidence, elegance and sportiness.
Inside the cabin, the Tarraco fuses a high quality, ergonomically designed interior space with state-of-the-art infotainment and connectivity technologies to maximise the interaction between driver and vehicle.
Tarraco benefits from a choice of two advanced petrol engines and two sophisticated diesel units, helping it to meet the most stringent emissions legislation while offering the best performance for the customer. The large SUV is also future-proofed and ready to take alternative powertrain technologies.
From the sculptured exterior design, high-end feel of the interior, to the advanced engine line-up and dynamic chassis technologies, Tarraco epitomises the core values of the SEAT brand, and brings them to a segment that is primed for a disruptive force.
“SEAT is experiencing its biggest product offensive in recent times. The introduction of the SEAT Tarraco, our very first large SUV, forms part of our €3.3 billion investment between 2015 and 2019 in the company’s future and the range of vehicles we offer,â€Â said President of SEAT, Luca de Meo, “It not only completes our family of SUVs, but brings a new vigour to the segment and will help bring new customers to the SEAT family.â€
